THE CHANGING NATURE OF POWER
A Resume of “Soft Power: The Means to Success in World Politics”; Joseph S. Nye, 2004 (is the copywrited property of its owner) W inning hearts and minds has always been important, even more in a global information age. Information, nowadays is power, and modern information technology is spreading information more widely than ever before. Yet, political leaders have spent little time thingking about how the nature of power has changed and how information altered as weapon and also as a part of an strategies for wielding power. Power is like the weather. Everyone depends on it and talks about it, but few understand it. Power is also like love, easier to experience than to define, but no less real for that. Some people think of power narrowly, in terms of command and coercion. but, when we measure power in terms of the chenged behaviour of others, we have to know first their preferences. Otherwise we may be a mistaken about our power as a rooster who thinks his crowing makes th